Email Marketing is a communications platform that has been growing in popularity over the decades. Approximately 2.8 billion people worldwide use email as a digital communications tool.

With everything changing and moving forward, it’s important to keep track of what is working and what is not. With the popularity of email, it’s no surprise to see that it’s the highest ROI earning marketing tools for small to large businesses today, bringing in historic 4,400% ROI which just keep growing.

EMAIL MARKETING STILL DELIVERING HUGE ROI

Email marketing typically has an ROI potential of 4400 percent, with each dollar invested bringing in an average return of $44.

If you’re a marketer today, you know that everything digital is in a constant state of flux—always updating and changing. But Emai Marketing seems to outlive any other marketing methods and has for years.

Since everything is always changing and moving forward, it’s important to stay on top of the latest marketing trends. With the popularity of email, it’s no surprise to see that it’s the highest ROI earning marketing tools for small to large businesses today.

Email marketing has been consistently the highest performer with an ROI of 4,400%, with each dollar invested bringing in an average return of $44. Yes I said 4,400%…

With such potential for using good old email marketing to increase our profits, it’s obviously very important to spend your valuable time as efficiently as possible and make sure that you are using the best email marketing practices available.

Since email marketing is the most preferred channel for marketers looking to increase ROI, here are four of the most prominent email marketing trends for marketers in 2019.

Automation Comes of Age

Email Marketing continues to be used by smart marketers to earn a lot of money consistently and passively. Now with automation available, a whole new door has been opened in targeting consumers and list segmentation. With the availability of more data smart marieters are maximizing their profits.

According to HubSpot, emails that are segmented and targeted account for 58 percent of all earnings. Furthermore, when segmenting and targeting relevantly, these emails increase profits up to 18 times more. Such stats mean that as marketers and entrepreneurs, we are likely going to be relying more heavily on these practices when creating our email marketing strategies.

Email marketing is becoming smarter, and the trends are shifting more toward delivering content to the audiences who engage with and find value in it.

For example, if a contact hasn’t opened an email for an extended period, they should no longer receive correspondence. On the other hand, if a lead has visited a web page on several occasions, or opened an email more than once, smart targeting and segmenting will follow up with this person, and nurture further engagement through relevant automated emails prompting him/her to take action.

Email Marketing Formating changes

Segmenting & Targeting/Retargeting Email Sales Lists is just one of the significant trends that will be impacting email marketing’s continued success in 2019.

Formatting and designing emails should see a general shift in Email Marketing’s strategies as well. In the past few years, we saw things like sending promotions and sales-oriented messaging filled with graphics, this year marketers will be opting for plain-text & interactive emails instead.

Gone are the days of audiences wanting to open emails containing detailed graphics. While this may seem entertaining, a majority of email users shy from reading or interacting with such emails, as advertisements feel bombarding, and this can create undue pressure, or come across as spam.

Since spam is the last thing marketers want their audiences to think upon reading their emails, text-only messaging is becoming more popular. 

Experts found that when someone recieves an email, they prefer plain text over HTML style emails that are heavy in graphics because plain text emails resemble a personal message that would be more likely to be sent by a family member or friend.

Interactive Email Marketing

To keep audiences entertained and anticipating more content when marketers are not composing emails in plain-text style, another trend is sending interactive emails.

To promote engagement, and keep audiences entertained and anticipating more content, many marketers are opting for interactive emails that entice viewers and encourage involvement through quizzes, surveys, games, contests, GIFs, etc.

Call-to-action messaging is also an essential part of interactive messaging, as viewers can engage with the email to shop, edit an order, update a wish list, send a shipping confirmation, etc.

To develop your email marketing systems, we suggest using a program like Autoresponder Blueprint and developing an effective email campaign strategy, add pixels to everything, target and retarget and spend the majority of your resources and time working 0n email marketing.