The ability to Drive Targeted Traffic to your offers so conversions can take place is a talent that few website owners ever really master. How exactly can you get Targeted Traffic and why is it so difficult for so many to fully master?
In the most oversimplified terms, “Site Traffic” simply refers to the number of people that visit your site and which pages they stay on and which pages that they click on while there.
Whenever one visits, their presence is recorded and any links they click on are monitored at the same time. Over time, these numbers add up which gives the owner an idea on just how many people drop by. In a sense, site traffic is a measure of the success of websites.
Keeping Track of Your Targeted Traffic
Tracking site traffic is done with help from a variety of tools. Free tools are available but their abilities are still under review and are definitely in need of further interpretation and evaluation.
Still, there are plenty of companies willing to provide this kind of service from which you can choose.
Apart from monitoring though, website owners could also do more to increase targeted traffic. Considering the amount of competition there may be this is easier said than done. More often than not, getting more site traffic is a time-consuming process that needs a lot of effort. The goal is simple though – get more people to notice the site.
Tracking Your Business Targeted Traffic
If it does require a lot of time and effort, why would you want to go through all the trouble of getting more site traffic? What possible benefits could be in store of online businesses? There are a lot in fact.
For one thing, more site traffic means more people are aware of your business. With the kind of information, visitors can quickly become paying customers. Soon enough, your products will be flying off the shelves. This, of course, means more income for your business.
In other words, site traffic is an important part of doing business online and a key ingredient to success. Quite obviously, site traffic cannot be ignored by online entrepreneurs.’
Thankfully, there are plenty of ways to get more traffic to your site. this PDF intention is to offer some of the most effective methods that will get you into the fast track to success.
Method #1: Article / Content Marketing
If you have a gift for copywriting, you can get the word out through article (content) marketing. In simple terms, this involves producing informative content to catch your target market’s attention and hopefully their sales. These are the customers that are most likely to need or want your products and/or services.
The key element to a successful article marketing campaign is information. When writing articles, you should always write from a place that others will find useful or beneficial, not just entertainment.
This includes doing things like giving out tips, hints, insider secrets and how-to guides, among others. Instead of a chance encounter for your website, articles lead potential customers straight to it.
Articles may be written on a blog that is part of the business’ website. Alternatively, blogs may be set up as independent sites with links to the business’ website. An article should always include a link to your own site otherwise the whole exercise is pointless.
The best advantage offered by article marketing is that it drives qualified traffic to your site. More often than not, this leads to better conversion rates where people have a better chance of becoming a paying customer. It does not matter if you are running an eCommerce site or just a plain one. This method will work as effectively either way.
Setting up a blog is easy with sites such as WordPress and Blogger. You can use these platforms easily and set up a free account or download it on your computer. Alternatively, you can submit your work on article directories such as Ezine Articles, Squidoo, and eHow among others.
Method #2: Pay-Per-Click Advertising (PPC)
Getting noticed and publishing ads are intimately related. It is no surprise that turning to advertise gets your site more visitors. One of a way of doing this is through pay-per-click advertising or PPC. This means ads are paid every time someone clicks on them.
PPC advertising is a cost-effective measure since it only requires you to spend money on a campaign which produces good results. So you get the word out and only pay if it works. It is as simple as that. Fees vary widely and depend on the agreement you make with your affiliates.
Ads appear on search engines and appear in one of two ways. First, sponsored matching allows ads to become visible to people who searched for related terms. Second, ads may be displayed on other sites that receive a high volume of traffic. Be careful about which sites to publish though. You want an affiliate who can deliver and keeps a good online reputation.
Some of the best PPC providers include Google with its Google AdWords platform. It allows you to tap into the largest and most commonly used search engine in the world. Not to be outdone is Yahoo Search Marketing.
These are the two biggest players in the industry who will get your business noticed in no time. Other players include Microsoft AdCenter and ABCSearch. In searching for a PPC provider, you want to review all of its features before signing up. Do some research before launching your campaign. Soon enough, you will get your ad up and start seeing visitors by the boatload.
Method #3: Podcasting
Podcasting is a relatively new phenomenon which is steadily gaining ground. It has become popular since 2004 and has not looked back since. A podcast is an audio or video file available online for syndication. What makes them stand out is that there is a service which lets users download once a new one is available.
One of the best things about podcasting is that anyone can get into it. Grab a microphone and the proper software and you are good to go. Adding these podcasts to RSS feeds gives wider distribution. Getting them on iTunes would be like hitting the site traffic lottery.
But what should you do with podcasts? It is up to you really. Ideally, your podcasts should stay informative and useful. Remember, people still go for value so that is what you should strive for.
Another thing that podcasting lets you do are to reach people with mobile devices. Despite the name, podcasts are not exclusive to iPods and iPhones. Other MP3 players may be used to download and listen to them as well. This way, people on the go are able to hear what you have to say anytime and anywhere.
There are a few things you should know. Podcasts should be uploaded regularly to keep your viewers or listeners hooked. Unlike videos, these are usually longer as well. The average podcast takes between 20 and 60 minutes long.
Podcasts may be hosted by one of several service providers such as Libsyn, HipCast, and GoDaddy. Other sites such as OurMedia can provide the same service as well.
Method #4: Video Marketing
Video marketing is the slightly older sibling of podcasting. Due to the medium they share, they are closely related as well. At its very core, video marketing involves the use of videos to sell products and services. It is a great method to use for reaching an audience who would have otherwise been missed.
Video marketing may be done in one of two ways. First, ads may be embedded within an existing video. This set-up often involves an ad running before the video’s content itself. Text ads may also appear on the bottom as the video plays. Second, ads may be shot and uploaded online as standalone videos.
Once again, you want to use this medium to create insightful videos about the products you offer. Your business itself could also be the topic for the day. Whatever you do, make sure that your videos are useful for your target market. For instance, you can upload a video about nutrition if you have a site which specializes in baby food.
For better distribution, make your videos as entertaining as possible. This leaves a better impression for your viewers and creates better name recall. Still, you want to keep them informative at the same time. Keep your videos short and within three minutes. Upload them regularly and do not keep your subscribers waiting too long.
Upload your videos on sites such as YouTube, Vimeo, and Metacafe. These video sharing sites receive high volumes of traffic. Other options include Blip.TV, Daily Motion, and Y! Video.
Method #5: Guest Blogging for Targeted Traffic
Get your thinking cap on and come up with a blog post that your target market will find helpful. You should know that you do not even have to have your own blog to do this method. Of course, having an existing one does help a lot here.
Guest blogging is simply writing for someone else’s blog. The idea here is to upload content on their site for some backlink included somewhere in the post. This link is placed at the resource box and can be used to direct traffic to your website or your own blog.
To do this, find a suitable blog which relates to your business and products. Contact its owner and see if he or she will allow you to write content for the site. In doing this, you want to be on top of your game. Your article should be written with quality in mind.
Of course, do not forget to include links to your site. If you have your own blog, use this opportunity to bring home some of the site traffic. It is completely okay to promote your own blog or site as long as you keep your end of the bargain. In return, other people may guest blog on your site as well.
Various blogging platforms such as Blogger which is owned by Google are available. This platform already scores major props for Google search engines. Tumblr combines the best of a fully-functioning blog and Twitter updates. This works best for uploading images and video.
Method #6: eBook Publishing
Blog posts can only contain so much information. The average post only runs between 500 and 1000 words after all. In some cases, space is clearly not enough especially if you have plenty of things to say. When this happens, writing an eBook is your best bet.
As always, your eBook should be packed with useful information. This time around though, you are not limited by space. Take advantage of this fact and include as much information as you can. Still, you do not want your eBook to be a long-winded stream of nonsense. Give enough details but make sure that you do not waste your space.
eBooks can cover pretty much anything that is related to your business. Write how-to guides and other bonus material for your potential customers.
The important thing here is that you are sharing something that could help them solve their problems. eBooks may also be used to give your customers a taste of what is in store for them. Shorter reports may be published for a more concentrated but still detailed piece for your customers.
How you distribute your eBook is up to you. You can have it as a free download from your site or a separate product that customers have to pay for to get access.
eBook directories such as Scribd, eBook Search Engines, and Project Gutenberg are among the top choices for this purpose. Best of all, this method may be used by just about anyone from coaches, eCommerce store owners, affiliates, and consultants.
Method #7: Social Networking for Ultra Targeted Traffic
With millions of people logging in to their accounts every day, social networking is one of the best ways to get your site noticed. Some of the biggest players include Twitter, Digg, StumbleUpon and of course Facebook. Those are just the top players and many more clones and knock-offs are there as well.
But what do you do with these social networking sites? The truth is that they were all created for one purpose – sharing content. From blog posts, videos, images and MP3 files, you will have the word out once you hit the “Share” button.
If people like the post, they are most likely to share it in their networks. In effect, this creates an endless stream of content sharing that reaches a wide audience. With a bit of luck and practice, your posts will soon go viral and attract tons of traffic to your site.
Social networking accounts are best used for keeping your customers posted on anything and everything about your business. Post status updates on your products or services. How about inviting everyone to an event you organized? Social networking is the easiest and most effective way to get your message across.
The beauty of social networking is that accounts can be integrated. Upload content on one account and you have the option of sharing it on other networks as well. This makes it easier to share contents and updates.
Creates accounts on Facebook, Twitter, Digg and StumbleUpon to promote your business. You do not have to spend a dime on social networking making it worth the shot.
Method #8: Torrent Marketing
Sharing smaller files such as blog posts, articles and podcasts is one thing but doing that with software is another. The software is usually bigger making them difficult to upload and share. The solution is to upload them to file sharing sites which allow files of bigger sizes. But how do people get access to them?
Files may be turned into torrents which people can download. These torrents will appear every time a search is done that pulls up the file related to it. Torrent marketing works best for people engaged in the software industry. However, others can adapt this for their use.
Torrent file names need to contain related keywords for better search engine returns. This allows people to quickly locate your file.
What about content? Torrents may be used to lead your customers to your free demo. Give them a taste of what you have to offer. The software lets them get a hands-on approach to what is in store for them.
Torrent marketing is a free traffic method and is a cost-effective way of sharing larger files. All you need here is the proper software for submitting your torrent to directories. This also lets you create torrents and upload to other networks.
Mininova, Isohunt, and Torrent Portal are among the most popular torrent directories.
For this to work, you need to download BitTorrent clients such as BitTorrent, Deluge, and Vuze. This is a free method you cannot do without. Plan ahead and see which types of files you want to share with your customers.
Method #9: Press Releases for Target Traffic
In some cases, the best way to get attention is to ask for it. This is what press releases do for online businesses. Press releases are published in PR sites to get attention and hopefully coverage from media organizations.
Press releases attract site traffic in one of two ways. First, it is optimized with keywords that give it a good ranking in search engines. Second, it generates publicity for your business. A well-written press release is quite hard to come up with. By contrast, including the appropriate keywords, titles and tags is much easier and is more likely to get noticed by journalists. With a bit of practice though, you will get the hang of it and start writing like a pro.
The effectiveness of a press release relies on how well it was written. Ranking well in search engines means just using the right keywords in the right parts. To generate publicity though, you want to write one using the proper format, newsworthy topic, and the best information. In short, you want to generate interest and arouse curiosity. It is advisable to follow the proper format for press releases. Publicity Insider has a quick guide on how to write press releases that are easy to understand as well.
Press releases are submitted to PR sites for exposure. Some of the best include NPR, Directions Mag, PR Log and Newswire Today. These sites receive the most volumes of traffic out of other PR sites. Note that some may require you to register to be able to upload press releases.
Method #10: Ad Swapping
Advertising is usually conducted as a solo campaign. You hire ad space and post your ads there to get the word out. On the other hand, it is possible to find a partner and conduct an ad swapping campaign as well.
Ad swapping is both profitable and disappointing at the same time. This depends on how you play your cards. Two list owners agree to send an endorsement to their list for the other owners offer. Each list owner then sends traffic to the other to build up their lists.
This sort of arrangement is one of the best ways to build a mailing list. However, the other guy’s list might be unresponsive. When this happens, you may end up getting more than you are giving out. Your partner may not even give at all. These are the risks of ad swapping.
To minimize the risks, make sure that your partner in ad swapping receives roughly the same traffic as you do. It also helps if you already trust the person.
When ad swapping does work, it works really good. Another thing is that you can swap other things as well. This includes blog subscribers and banner placements on each others site.
Blog platforms often list similar blogs to your own under the “blogroll” label. This is a good place to start looking for a suitable ad swapping partner. With the potential benefits of this method, you are very likely to be heard out. Just be sure that your site is also doing well[/emaillocker]
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